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canada goose outlet store The agency

Ashish Khazanchi and Ajay Verma start ‘enormous brands’

After keeping a low profile since he quit Publicis Ambience in June, former creative head of Publicis Ambience Ashish Khazanchi has announced the launch of cheap Canada Goose his own venture along with canada goose outlet black friday Ajay Verma, erstwhile chief growth officer canada goose outlet jackets of Draftfcb Ulka. canada goose outlet store The agency, christened ‘enormous brands’, is part of the Concept Group and the group’s chairman and canada goose outlet managing director, Vivek Suchanti, will be associated with it.

Interestingly, the agency has chosen the ‘Yeti’ as its logo, buy canada goose jacket which Khazanchi describes as “fugli” funny and ugly at the same time. In such a scenario, brands require new strategies to not just communicate with their consumers but create talk worthy canada goose factory outlet connections. “It is not enough for uk canada goose outlet agencies to be engaged with just the craft of print or film. Newer angles of connections, rather than merely well crafted ads, will form the vanguard of brand evangelism in the coming years. Brands will have to find Canada Goose Coats On Sale ways of connecting with the consumers, which makes a difference in canada goose outlet sale his purchasing behaviour or salience of the brand,” he adds.

Khazanchi cites the example of Nike. While the brand has done some brilliant advertising, the real canada goose outlet online shift happened when it launched Nike+, he says. And, that’s going to be enormous’ endeavour. At this point, Khazanchi emphasises that canada goose outlet the agency will be media neutral.

Agreeing with him, Verma adds that the agency aims to provide solutions in official canada goose coats on sale canada goose outlet the communication space, internet space. “The era of passive ideas is getting over and is not sustainable. So, we will provide marketing brand solutions, where advertising will certainly be a large aspect. But we canada goose outlet toronto factory will also create those IPs, products in the consumer and media canada goose outlet online uk space, which makes enormous difference in the entire scope of things,” Verma explains.

On partnering with Concept, Khazanchi says that despite the agency having just 10 people doing the core of uk canada goose thinking and execution, the team will get access to an entire array of public relations, digital talent, media research and media execution.

While Khazanchi will work on the creative front, Verma, managing partner, will man the canada goose factory sale business and strategy planning at canada goose outlet new york city the agency. canada goose black friday sale Together, they bring in more than 40 years of experience in the industry. Khazanchi and Verma worked together for Tata Sky at Rediffuson Y Although they went different ways, they kept in touch and began toying with the idea of starting ‘enormous’ just two months ago.

Currently, the agency has a team of 10 people on its pay roll and will soon set up office in Khar (currently its office is in Fort, South Mumbai).

Besides communications, ‘enormous’ will create its own IPs in the area of technology, brand assets and consumer interface. While the agency is working for certain brands in different sectors, Khazanchi and Verma were tight lipped about the names. However, they are canada goose outlet clear that the agency wants to only work with clients having ‘enormous’ ambition.

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